In 2023, print ads generated a 20% higher motivation response and even more if they appealed to more than just our sense of touch. Today, creating a professional-looking poster for events or products is vital.
Every poster needs a good color scheme, eye-catching design, and a clear and concise message. But one detail that remains flexible is the type of paper you use for your poster. Although traditional poster paper is relatively cheap and easy to find, advanced printing services also offer glossy vs matte posters, allowing various effects. Online poster maker tools have significantly simplified the process of crafting captivating posters. These platforms provide an extensive range of templates, fonts, graphics, and customization options, empowering users to create visually stunning posters without the need for extensive design expertise.
Read on to learn the differences between matte vs glossy posters.
Glossy vs Matte Poster Finishes
There are two types of standard poster finishes: glossy and matte. Glossy posters have a shiny, reflective finish that makes colors appear brighter and more vibrant. Matte posters have a flat, non-reflective finish that gives them a softer, more subtle look.
Glossy posters have a high-shine finish that makes colors pop. They are ideal for posters that have brightly-colored designs or photographs. However, the reflective surface can make glossy posters challenging to read in direct light.
Matte posters have a softer, more muted finish. They are easier to read in direct light and don’t have any glare. Matte posters are an excellent choice for posters with text or subdued designs.
Difference in Cost
Glossy posters are more expensive than matte posters because they require higher-quality printing. Glossy posters are more likely to be installed in high-traffic areas where they will be subject to more wear and tear. Matte posters are more affordable, and you can use them in various settings, including low-traffic areas.
Which Finish is More Popular?
Glossy posters have a shiny, reflective surface that makes colors appear more vibrant. Matte posters have a non-reflective surface that produces less vibrant colors.
If you want a poster that will last longer and look more vibrant, then a glossy finish is more popular. If you want a less expensive poster that does not show fingerprints and smudges as quickly, then a matte finish is more popular.
Which is Best for Most Locations?
Glossy posters have shiny and reflective surfaces. They are best suited for indoor locations with plenty of light, such as retail stores and offices.
Matte posters have a non-reflective surface that absorbs light. They are best suited for outdoor locations with less light, such as bus stops and subway stations.
Printing Technique Differences
Printing techniques also play a part in the final look of the poster. Glossy posters use a four-color process, which uses cyan, magenta, yellow and black inks to create a range of colors. Matte posters are typically printed using a one-color method, which limits the color options but can produce a more consistent look.
You can also find a poster maker online that can help you create your design with ease. These tools offer different templates and design ideas that you can use for any project you have.
A Comprehensive Glossy vs Matte Poster Guide to Create the Best Visuals
Glossy posters are more eye-catching than matte posters and tend to make colors pop more. However, they can be more difficult to read if there is a lot of text on the poster.
Matte posters are easier on the eyes and can be more legible, but they don’t tend to stand out as much. When choosing between a glossy vs matte poster, consider what is most important to you: making a statement or conveying information.
Have you found this topic interesting? If so, check out the latest posts on our blog for more!
