In this blog we are going to tell you about Improve Your Ticketing Process, so read this blog carefully to get the complete information.
It’s event time! As you plan your gala, here are some tips from our partners at AccelEvent on how to make it easy for guests to purchase tickets to your upcoming event. While fundraisers and NGOs work extensively to prepare their fundraising events, one area that is frequently overlooked is event ticketing.
While ticketing may appear to be a very simple job for a fundraising event, technology today allows fundraisers to dramatically improve the ticketing process, both for themselves and for their donors. We’ll walk you through some of our favorite methods for making event ticketing easier and more efficient in the sections below!
1. Sell tickets online
At this point, the majority of event organizers are employing an online event ticketing service. We strongly advise you to switch to online ticketing if you haven’t already.
Switching to online ticket sales will give your organization additional freedom in a variety of ways. For starters, because you won’t be limited to selling real tickets in person, you’ll be able to significantly increase ticket sales.
Your contributors will find the purchasing procedure easier with online ticketing because they can just go to your website (from anywhere) and purchase their tickets. Your busy donors will really appreciate this convenience!
Finally, online ticket sales will save you time when it comes to planning your event, gathering guest information, and checking them in. Because your contributors purchased tickets online, you’ll already have their contact information and, in most cases, payment information. This means that no registration is required for event check-in, which we all know can be a major bottleneck at the start of a fundraising event!
While there are numerous ticketing companies to choose from, the following are some of the most important factors to consider:
- Pricing (flat fee, percentage, etc.)
- Is your organization responsible for ticketing fees, or do your donors?
- The more customization options you have, the better!
- Donor Information Collection
- Check-In Capabilities
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2. Integrate with your existing fundraising software
The integration of your ticketing platform with any fundraising tools you may already be utilizing is our second recommendation for making the event ticketing process smoother. Not only would integrating make it easier for you to collect and analyze information about your contributors, but it will also make the entire experience for your guests, from ticket purchase to donation, more seamless.
Is your fundraising event going to involve an auction, a need to be met, or a donation page? If that’s the case, it’s a good idea to go with an online ticketing service that also includes mobile fundraising options. Using a service that combines ticketing and mobile fundraising will allow you to have all of your donation information in one location. You may then use the same platform to contact your guests and encourage them to join in your silent auction, finance a need, or donate to your cause.
From the perspective of the user, your guests will be able to buy event tickets, bid on silent auction items, and give all in one spot. They will be able to complete their donation procedure within the same system once they arrive at your fundraising event. We’ve discovered that enhanced convenience leads to increased engagement, frequency of gifts, and fundraiser earnings.
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Conclusion
Although you may have realized some of the first benefits of online event ticketing, we hope you can use the tips we offered to sell tickets online for the first time or to improve your ticketing process to make it easier for you and your contributors!
